Hard Rock Cafe Glasgow will support aspiring local musicians with its Battle of the Bands competition, part of Hard Rock International’s global search for top aspiring bands, solo artists, musicians, DJ’s and MC’s worldwide. The competition will give local artists a chance for glory as finalists will receive an all-expenses paid trip to New York City to perform at Hard Rock Cafe New York, $15,000 cash and performance time in front of top music industry executives. Hard Rock will accept band submissions for its global battle starting on Saturday 1 December 2018 until Saturday 9 February 2019.

Hard Rock Cafe Glasgow saw local band 100 Fables reach the global finals in 2016 after taking first place in the European Regional Finals. The year before saw Scottish band Break The Butterfly celebrate similar success, proving that Scotland is brimming with exciting emerging talent.

Stephen K. Judge, President of Cafe Operations for Hard Rock International said, “Music is the heart and soul of the Hard Rock brand and for more than four decades we have been committed to supporting live music and emerging artists from around the globe. We are honoured to lend a stage to promising artists in the hopes of accelerating their music career.”

Following open registration, each band selected for Hard Rock’s Battle of the Bands competition will perform live in their home Hard Rock Cafe in front of fans and local judges. Following the live performances, two regional winners will be selected, receiving a prize of $1,000 and moving on to the next round of the competition, where the public will have the chance to vote for their favourite global artist in a user-generated online submission.

The three bands with the largest number of votes will become competition finalists and take the stage at Hard Rock Cafe New York, the iconic former Paramount Theatre in the heart of Times Square. Finalists will receive an all-expenses paid trip to New York City, a $15,000 cash prize and the chance to perform for top record label executives.

The competition will further reinforce Hard Rock’s mantras – All Is One and Love All, Serve All – and supports diversity, inclusion and tolerance. Performers will be tasked to deliver creative interpretations of well-known songs by bringing them to life in a different genre. Ambitious bands and musicians can visit www.hardrock.com/2019botb.

The contest is brought to fans through a partnership with Pepsi, combining Hard Rock’s iconic brand and worldwide music program with Pepsi’s strong music initiatives. The battle enables undiscovered talent to kick off their music careers and introduce themselves to leading music industry executives and Hard Rock’s global audience.

For full rules and a list of participating locations, visit http://www.hardrock.com/content/images/promos/BattleOfTheBands/botb-landing.pdf.



George Millington