J1up, 'Run It Up' – New Music

J1up, the burgeoning drill artist hailing from the vibrant East London scene, makes a triumphant return to the spotlight with his explosive new single, ‘Run It Up.’ This latest offering from J1up, who originates from the heart of Dagenham, immediately strikes a chord with its infectious vibes, leaving us with an irresistible urge to hit that replay button.

What sets ‘Run It Up’ apart is not just its compelling sound but the deeply resonant narrative that J1up weaves throughout the track. He offers an unfiltered glimpse into his personal life, sharing candid insights into his own experiences beyond the realm of music, making this release all the more impactful and relatable for his audience.

Delving into the genesis of the song, ‘Run It Up’ was conceived during a tumultuous period in the life of this East-London rapper. J1up found himself navigating through a maze of family issues, financial struggles, and countless encounters with the police. The song reflects his raw, unfiltered emotions and thoughts as he stood on the precipice of potential jail time, facing the daunting specter of incarceration. It is within this context that he had to make a series of pivotal decisions that would shape his future, and these very decisions are the focal point of his new release.

You can listen below.